Why Businesses Should Be Using Gravity Forms

When people think Contact Form on WordPress, the first two that come to mind are likely cforms and Contact Form 7; both are great (and free!) plugins to use.  They work wonders for the simple contact form, and if you just need a gateway for individuals to contact you without exposing your email address to all the evil spammers on the internet, they are absolutely ideal!

Unfortunately, as with all things in life, sometimes “simple” just isn’t enough – that is where Gravity Forms steps in. Gravity Forms provides a unique form-building experience ideal for those who need to create a form for more than sending a simple email and is more targeted towards gathering large amount of information efficiently from a client.

From a order form perspective, Gravity Forms has all of the bases covered.  Almost everything you need to handle an order is supported by Gravity Forms, including custom advanced fields for product selection, PayPal payment processing, and even a past order database.

Advanced fields are a specialty of Gravity Forms, especially from a business perspective. The developers have everything covered including:

  • Product Fields – Allowing customers to select products from Checkboxes, DropDowns, and more.
  • Option Fields – Allowing customers to select add-ons and upgrades.
  • Shipping Methods – Allowing customers a choice on various shipping methods.
  • Total Fields – Providing a dynamic and comprehensive total based on the customer selection for both you and the customer to view.
PayPal payments are supported by Gravity Forms using one of their many add-ons. Using “Total Fields”, Gravity is able to automatically generate a total based on the customers needs, and develop an invoice for the customer to pay immediately using PayPal.

Order logging is provided using Gravity Form’s database feature.  Easily accessible from the WordPress dashboard, it provides detailed insight on your product views, orders, and conversion rates.

Gravity Forms provides an all-in-one package for business to process client information, accept payments, and build a running log of business activity. If information gathering is a vital process in your business model, Gravity Forms is without a doubt a tool for you.