Hey everybody! Well, it's January of 2013, and that means it's a pretty good time to stop for a moment and take stock of what we saw happen in the past year on the Web. In my opinion, the most important, relevant changes in 2012 happened in the realm of social media and social search...…
So I'm excited today because I get to write about "Penguin". You've probably heard about Google's latest update to their search algorithm called "Penguin", and chances are you got a little scared for your business or your blog's traffic--but most of you shouldn't be... plus, it's a great excuse to put pictures of penguins in blog posts.…
It seems like everyone freaks out whenever Google makes an update to their search algorithm when in reality not everyone has a good reason to do so. Sure, Google makes a mistake or two and some innocent sites get lower SERPs because of it, but that's pretty unavoidable as nothing is perfect. Thankfully, if you think…